Tracy Achey, Executive Assistant
[Email Tracy (tachey@fhca.org)]
Executive Assistant to Executive Director and FHCA Management Committee members. Coordinates communications with FHCA Board of Directors, including distribution of Board meeting materials. Manages Annual Conference Golf Tournament.

Venetia Croy, Receptionist/Office Assistant
[Email Venetia (vcroy@fhca.org)]
Primarily responsible for answering and routing telephone calls, taking messages and handling requests when appropriate. Provides general Association information and meeting schedules to callers as requested. Assists in fulfilling document requests and correspondence information. Assists other departments as needed.

Lee Ann Griffin, Director of Quality and Regulatory Services
[Email Lee Ann (lgriffin@fhca.org)]
Maintains expertise in the rules, laws and policy interpretation for nursing homes and assisted living facilities and provides legislative, regulatory and organizational support to members. Initiates ongoing recruitment and retention efforts and identifies continuing education needs in the long term care environment. Key content developer for emergency preparedness tools for long term care. Administers the CNA Hiring/Training Initiative, including the CNA Train-the-Trainer and affiliated CNA Test Prep Course programs and develops continuing education courses on long term care regulatory changes. Has served as an appointee to the Department of Health's CNA Council and as liaison to the Board of Nursing. Provides member support in the implementation of the FHCA Quality First Credentialing Program. Staff liaison to the FHCA Workforce Committee and the Florida Center for Assisted Living (FCAL).

Teresa Hamlin, Legislative Affairs Manager
[Email Teresa (thamlin@fhca.org)]
Assists the Director of Governmental Services, monitors legislation impacting Florida's long term care profession, tracks bills, coordinates the Association's Political Action Committee and distributes weekly legislative updates/alerts and monthly legislative bulletins during the session. Also, coordinates preparation of issue briefs and fact sheets relating to proposed legislation.

Sandy Heintz, Financial and Member Services Manager
[Email Sandy (sheintz@fhca.org)]
Responsible for financial duties including accounts receivable, accounts payable, bank/investment account reconciliations and general ledger. Maintains financial records of FHC Service Corp, FHC Education & Development Foundation, Inc., and FHC PAC. Assists Director of Financial and Member Services with membership functions

Deborah Iden, Membership and Finance Assistant
[Email Deborah (diden@fhca.org)]
Assists the Finance and Member Services Director and Financial Services Manager. Processes membership information and maintains membership database. Processes payments for membership dues, FHCA seminars/conference, and other FHCA activities.

Ysonde Jensen, Event Planning Manager
[Email Ysonde (yjensen@fhca.org)]
Assists Director of Event Planning with development and planning of meetings. Speaker liaison for meetings. Makes recommendations and selects appropriate locations and facilities for FHCA meeting and events. Responsible for the management of the association's CE Broker submissions/compliance.

Kristen Knapp, APR, CAE, Director of Communications
[Email Kristen (kknapp@fhca.org)]
Oversees communications, public relations and media activities for the Association. Responsible for coordinating and editing the monthly Pulse newsletter, weekly Focus on Florida, member e-mail communications, promotional materials, Web site content and other strategic communications. Staff liaison to the FHCA Consumer Relations Committee.

Tony Marshall, Senior Director of Operations & Reimbursement
[Email Tony (tmarshall@fhca.org)]
Management responsibility for financial services for FHCA, FHC Service Corp, FHC Education & Development Foundation, Inc., and FHC PAC, member services, systems administration, event planning, and office administration. Responsible for all Medicare and Medicaid reimbursement and certificate of need issues serving as primary liaison to state and federal entities regarding such issues. Staff liaison to the FHCA Reimbursement Committee.

Julia P. Matson, Office Manager/Executive Assistant
[Email Patty (jpmatson@fhca.org)]
Manages building maintenance, provides human resources support and acts as the systems administration intermediary. Executive Assistant to the Senior Director of Operations & Reimbursement and Senior Vice President of Policy. Assists with the distribution of Focus and other member communications, such as the FHCA Pulse. Assists other departments with special projects.

Kendall Myers, Event Planning Assistant
[Email Kendall (kmyers@fhca.org)]
Assists Event Planning Department with the planning, development, staging and post event functions of educational seminars and meetings. Manages the Annual Conference Trade Show. Markets, sells and tracks exhibit booths and special sponsorships and coordinates sales of other event sponsorships. Serves as Registrar for inputting event registration information. Reports continuing education contact hours to CE Broker.

Koko Okano, Health Services Research Analyst
[Email Koko (kokano@fhca.org)]
Conducts research for investigative protocols targeted by the Centers for Medicare & Medicaid Services and the Agency for Health Care Administration for long term care providers. Compiles and maintains the annual FHCA End of Life Care Survey Series. Maintains information base of current grant possibilities for research proposed by FHCA staff and members. Maintains the quality assurance resource library.

LuMarie Polivka-West, Senior Vice President of Policy
[Email LuMarie (lpwest@fhca.org)]
Assists in the development, analysis, planning, and implementation of long term care related policies, programs, education, and training seminars. Maintains current knowledge of federal and state regulations governing Medicare, Medicaid and managed care. Maintains expertise in the rules, laws and policy interpretations for nursing homes, assisted living facilities and ancillary member providers in long term care. Provides policy interpretations of Medicaid, Medicare and state funded programs of long term care for member facilities. Develops and provides implementation assistance of provider and public programs that focus on the goals of member facilities to continuously improve the quality of long term care services. Staff liaison to the Disaster Preparedness Committee, Quality Credentialing Foundation and a number of committees and agencies focusing on quality long term care and disaster preparedness.

J. Emmett Reed, CAE, Executive Director
[Email Emmett (ereed@fhca.org)]
Chief Executive Officer of the Association. Responsible for all elements of the Association's operation as authorized by the Board of Directors, the FHCA Bylaws, and Current Rules. Responsible for the effective conduct of the affairs of the Association and its subsidiaries. Recommends and participates in board formulation of the Association's goals, objectives and related policies. Organizes and directs the staff, programs, and activities of the Association to ensure that objectives are attained, plans fulfilled, and member needs met. Serves as staff liaison to a number of committees (i.e. Budget, Bylaws).

Peggy Rigsby, Director of Government Services
[Email Peggy (prigsby@fhca.org)]
Monitors the development of new and revised regulations affecting long term care facilities on both the federal and state level and provides input as the regulations are developed. Maintains knowledge of relevant regulations, rules, laws and other state and federal requirements affecting FHCA membership. Directs FHCA's legislative agenda and assists in drafting of proposed legislation and amendments to existing legislation as proposed by other parties. Educates FHCA membership by developing legislative alerts, legislative bulletins, and newsletter articles. Represents Association on committees, task forces, and workshops related to long term care. Staff liaison to the Rules and Regulations Committee, Legislative Committee and a number of committees and agencies focusing on regulatory and legislative issues.

Dawn Segler, Director of Financial and Member Services
[Email Dawn (dsegler@fhca.org)]
Oversees financial processes and reporting for the Association and related entities. Responsible for membership recruitment and retention. Responsible for coordinating and editing annual membership directory and online buyers' guide. Staff liaison to the FHCA Service Corporation and Membership and Planning Committee.

Cathy Westberry, Director of Event Planning
[Email Cathy (cwestberry@fhca.org)]
Plans and manages Florida Health Care Association’s meetings and special activities. Solicits bid proposals from potential conference sites and negotiates contracts with sites. Coordinates the collection of information and evaluation of potential seminar and keynote speakers. Develops and implements marketing plans for events. Staff liaison to the Annual Conference Committee and Associate Member Support Committee.